We help build

commercially successful innovations

Achieving success in the competitive field of innovation hinges not just on taking the right steps, but also on doing them in the correct order.
Properly timing the critical activities can be the key difference between a prospering and a faltering intrapreneur. We help our clients hit that timing just right to let them succeed.
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That’s where we come in

We commercially accelerate innovation through validation

We breed blue whales

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We are in the business of testing and confirming whether a product, service or business idea addresses and fulfills the needs, wants or pain points of its intended users or customers. Proper validation is crucial for determining if a business model can thrive in the actual market. This process is the foundational step towards cultivating "blue whales" — businesses that are not only large but also sustainable and capable of consistent growth.

200+
Projects helped
20.000.000
Saved in bad investments

Does this mean that we work on this with you?

Yes. We are invested in innovation, excited about the process and like-minded when it comes to entrepreneurship.

Innovation can sprout from idealism, but it can also be enforced by the need for growth. Either way, innovation is a process of ongoing iteration, fickle and it is generally hard to predict.

Do we want to mitigate risk by putting together a sustainable innovation portfolio? Absolutely. But we especially want to be realistic about success.

We make sure that your idea meets the market in a way that is relevant for your end user, whether that is a consumer or a business. That also means that if it isn’t considered relevant, we advise against going ahead with the idea.

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Our services

To help you create commercially successful innovations we provide the following services.

01 //

Innovation Strategy

We assist you in crafting an innovation strategy tailored to your organization's specific needs, innovation style, and operational flexibility.

Innovation Stategy  -
02 //

PreXLR

A focused 12-week program, led by an experienced facilitator, designed to assess the commercial potential of an idea by systematically validating or eliminating uncertainties and risks. The end result is not just a validated plan, but committed customers.

PreXLR  -
Do we want to stay ahead of the competition? Sure!Do we want to stay ahead of the competition? Sure!Do we want to stay ahead of the competition? Sure!
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Our success stories

Discover how we’ve empowered businesses to achieve their goals. Explore our success stories to see the transformative impact of our tailored solutions and dedicated support.

DELA - Insurance cooperative

We transformed DELA by focusing on a revitalized user ecosystem. This strategic change shifted the venture from having no paying customers to generating a six-figure annual recurring revenue, while successfully insuring 15,000 members

....read more

Clever - Payroll

We empowered Clever towards rapid growth, securing their first 20 clients in just three weeks by refining their value proposition. After navigating through a challenging year with 40,000 non-paying users, the startup is now on track to achieve between $16M to $20M in annual recurring revenue, leveraging the client base from existing business units.

...read more

Legal Platform

We enhanced a legal platform connecting legalseekers and providers by implementing a systematic outreach system. Within twomonths, we achieved a 30% growth in the partner network, generating anestimated €300K+ in revenue. The current pipeline aims for a 100% growth intheir business.

....read more
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